The ‘Thundamentals’:

Having these fundamentals in place before your campaign launch is will ensure your greatest chance of crowdfunding success….

For your campaign page, and creating your project (it's okay you candevelop these step by step and go live when you are fully ready!)

  • A specific project or idea that you need funds raised for.

  • A realistic, suitable and defined crowdfunding goal.

  • A set time-limit suitable to your crowdfunding goal and campaign mission.

  • A campaign story that explains the ‘who, what, where, how and why’ of your campaign.

  • A maximum 1 – 3 minute pitch video… this is highly recommended!

  • Between 3 – 5 unique rewards, of increasing value and cost, for backers that are in the form of retail, recognition and/or experience.

  • Detailed and specific fundraising goals 

For Marketing your campaign

  • An active, updated and engaged social media presence such as a Facebook Business Page people can like, Instagram and a Twitter account.

  • The time, money and commitment to run your campaign… don’t underestimate this.

  • A fundraising | marketing savvy campaign team-leader and/or team.

  • Thorough research on previous similar successful campaigns.

  • A marketing and PR ‘campaign plan’ covering pre-launch, launch, mid-campaign, pre-closure and closure.

  • Informed your immediate network of your soon-to-be campaign and excited them about backing your campaign upon its launch.

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